Early Beginnings
SnowslutZ was started by Joey Koscove in 2002 as a hobby. He made a vow with some fellow snowmobilerz to go sledding every weekend, from the first big snow till the snow was gone! This earned them the name SnowslutZ from their friends. They loved the name because it really expressed their passion for Snowmobiling!

The Phenomenon
They started making stickers and decals for their helmets, sleds, trucks, and trailers. They also made clothing so they could proudly display their new name. As friends began to see the name appear on all their stuff, they wanted to wear it too! The more friends they had wearing it, the more other people got to see it, and each one asked how they could get it. It had turned into a HUGE hit!!

Mid 2008, SnowslutZ exploded onto the Winter Sportz scene! The term "SnowslutZ" is now widely used to describe all of you hardcore winter sportz enthusiasts!

Quality First
Joey selects each item of clothing and designs all the graphics that will be printed. All of the clothing is selected based on Style, Comfort and Quality. Prior to selling ANY clothing item, a sample of each is worn and washed before any quantity is purchased and sold to the public. If they wouldn’t wear it... they don't sell it!

SnowslutZ is not a brand... it's a LIFESTYLE!